In recent years, the cryptocurrency industry has seen a surge in celebrity endorsements for various projects. While this may initially seem like a positive boost for the projects, it is important to carefully consider the legitimacy of such endorsements. In fact, in some cases, celebrity backing may serve as a red flag for potential scams orchestrated by criminals. In this article, we delve into the potential pitfalls of celebrity endorsements in the world of crypto, and provide insights on how to distinguish legitimate projects from fraudulent ones.